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June 27th, 2008
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Victoria’s Secret at heart of online college commerce flap

Concerned about its image, the University of Minnesota is opting out of a licensing agreement that allows Victoria’s Secret to sell collegiate apparel on its web site, the Minneapolis-St. Paul Star Tribune reports. University of Minnesota officials have notified its licensing agency that they do not want their mascot associated with Victoria’s Secret PINK Collegiate Collection. "We are not making a judgment in regards to Victoria’s Secret," said university spokesman Dan Wolter. "We just don’t feel it is in our institution’s best interest right now." Wolter said there was not enough discussion about how the company’s image could affect the university’s reputation and that upon review, "it was simply determined we should opt out of it." The university was listed as one of 33 schools that were part of the company’s collegiate apparel line in a news release sent out last week by Victoria’s Secret. According to Wolter, the university has used the Collegiate Licensing Company as its middleman for the past two years and did not deal directly with Victoria’s Secret. He said the university did not receive overwhelming negative feedback, but a "few key people" took issue with the agreement…

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