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20 most Googled colleges: Analytics skills or pure luck?
Small campuses with little web presence make the list of most searched-for colleges on the internet, raising questions among some in higher education
Duke University's Google search ranking is well below that of several small campuses.
A compilation of the 20 most searched-for colleges and universities on Google was published June 15 by CampusSplash, a website offering news and advice to college students.
The top-20 list made waves in social media, but one question was asked again and again: How did a handful of tiny schools rank among higher education’s largest, most visible institutions–like the University of Florida, which ranked No. 1, or the seventh-ranked University of Arizona?
The answer could be generic names.
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