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eSN Special Report: Smarter Education

Predictive analytics can help schools quickly identify at-risk students—so they can intervene before it’s too late

By Jennifer Nastu

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For years, marketers have used sophisticated software to track consumers’ buying habits and web browsing activity, then crunch this information and make intelligent predictions to target their sales messages more effectively. Now, this same technology is appearing in schools and colleges as well—and observers say it’s a development that could revolutionize education. Read more with registration.

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