Improving Student Recruitment and Retention
Student recruitment and retention is a big business for colleges and universities—and technology can help. With the competition for students fiercer than ever, many colleges are turning to sophisticated technologies such as customer relations management software and data analytics to help them gain an edge.
With the generous support of HP, we’ve assembled this collection of resources to keep you informed of the latest ways technology can be a powerful recruitment and retention tool.
—The Editors
Three ways to improve your college’s recruitment program
In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch…
Survey: Analytics ‘revolution’ slow to reach recruitment
Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize…
Can colleges meet students’ preference for digital communication?
The effective delivery of information is important in almost any environment. No matter the setting – corporate, health care, or a university – poor communication can lead to…
Interactive campus maps could mean big bucks for colleges
Spiking gas prices and a growing reliance on college websites could make online campus maps a premiere recruiting tool, to the tune of $60,000 per month.…
How Johns Hopkins has become a leader in social media use for admissions
Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, recently interviewed Daniel Creasy, associate director of undergraduate admissions at Johns Hopkins University in Baltimore. Johns Hopkins was ranked No. 1 on the…
Analytics use boosts online student retention
Phil Ice knows numbers never lie. Ice, the director of course design, research, and development for American Public University System, has watched retention rates at the 70,000-student online…
Hybrid approach drives retention success
In 2007, when California Lutheran University (CLU) campus leaders noticed a drop in freshman return rates, they charged me with serving as CLU’s retention champion. As the first…
Technology, interaction can bring big retention gains to small colleges
Electronic lists detailing which students are in danger of dropping out of college have become a favorite of campus administrators trying to curtail falling retention rates. Classes teaching…
Small campuses focus on retaining students with the help of technology
An Arizona community college and a New York campus with 1,000 students are using technology embraced by large research universities to stem alarming drops in student retention, especially…