“Coming soon, from the creator of the Macarena!”… “New, from the founders of Myspace!”… “He has the same agent as Steven Seagal!” You don’t hear phrases like that much, reports David Pogue of the New York Times. Generally, once a hot property becomes a lame has-been, you don’t base your marketing on it. But you might think that’s what Microsoft is doing with its new free Web-based eMail service, Outlook.com. “From the company that brought you Hotmail!”

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