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The Obama campaign’s technology is a force multiplier

Technology doesn’t win political campaigns, but it certainly is a weapon — a force multiplier, in military terms, The New York Times reports. Both sides in the presidential contest mined click-stream data as never before to target messages to potential voters. But a real edge for the Obama campaign was in its use of online and mobile technology to support its much-praised ground game, finding potential supporters and urging them to vote, either in person or by phone, according to two senior members of the Obama technology team, Michael Slaby, chief integration and innovation officer for the Obama campaign, and Harper Reed, chief technology officer for the Obama campaign…

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