News

The Obama campaign’s technology is a force multiplier

By Laura Devaney
November 9th, 2012

Technology doesn’t win political campaigns, but it certainly is a weapon — a force multiplier, in military terms, The New York Times reports. Both sides in the presidential contest mined click-stream data as never before to target messages to potential voters. But a real edge for the Obama campaign was in its use of online and mobile technology to support its much-praised ground game, finding potential supporters and urging them to vote, either in person or by phone, according to two senior members of the Obama technology team, Michael Slaby, chief integration and innovation officer for the Obama campaign, and Harper Reed, chief technology officer for the Obama campaign…

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About the Author:

Laura Devaney

Laura Devaney is the eSchool News Managing Editor. She is a graduate of the University of Maryland's Philip Merrill College of Journalism. Laura interned at eSchool Media while attending UMD, and upon graduating, Laura was lucky enough to join the eSchool Media team. She enjoys covering mobile and handheld technologies, BYOD trends, equity in broadband access, and special education. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, boating, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura