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January 14th, 2013
Press Release: Mackin is Now a Full Distributor of All Playaway® Titles
BURNSVILLE, MINN (January 11, 2013) – Mackin Educational Resources is pleased to announce its new distribution partnership with Findaway World, a leader in the audiobook industry and the maker of Playaway®, Playaway View®, and Catalist Digital™. With the partnership, Mackin becomes one of a select few distributors of Playaway products in the nationwide K-12 school market.
As a Playaway distributor, Mackin offers a wide spectrum of titles and topics, from blockbuster releases to English language arts classics on the Common Core exemplar text list and more. Mackin’s catalog of titles will continue to grow each month with simultaneous releases and award-winning titles from well-known publishers including Random House, Scholastic, HarperChildrens, and Penguin Audio.
“Mackin is pleased to offer the highly portable, pre-loaded Playaway products,” said Randal Heise, president and co-owner of Mackin Educational Resources. “These devices are easy to use and durable enough to withstand the classroom environment. And, we’ve found the format is well-suited for students of all abilities, including special education and foreign language learners.”
With audiobook usage up 13 percent in the last year, according to the Audio Publishers Association, Playaway has established itself as the physical audiobook format of choice, giving all students access to audiobooks—even if they don’t own a personal mobile device. Currently, more than 4 million Playaway units are in circulation at schools and libraries nationwide and the product continues to boast a nearly 100 percent satisfaction rate in the market.
“The K-12 school market is a core focus for Findaway World. We’re excited to work with Mackin Educational Resources to meet the demands of school libraries and classrooms as their needs change,” said Mitch Kroll, co-founder and CEO of Findaway World. “We are looking forward to our new partnership and are extremely pleased to have them on board as a distributor in this important channel.”
To kick off its new school channel distribution partnerships, Findaway World is giving away three $1,000 Playaway starter collections to schools. Beginning January 3, 2013, school librarians and teachers can visit school.playaway.com to enter for a chance to win until May 30. One lucky school will be selected to win each month from March through May 2013.
For more information about Findaway World’s Playaway products, please contact Mackin Educational Resources by calling 800-245-9540 or visiting www.Mackin.com.
About Mackin Educational Resources
Mackin Educational Resources has provided library and classroom materials to PK-12 schools for nearly 30 years. Known for its high commitment to customer care and customization, Mackin provides print books, eBooks, online databases, audiobooks, video resources and more to schools across the country and around the globe. Learn more about Mackin Educational Resources by visiting www.mackin.com or contacting them at 800-245-9540 – where every phone call is always answered in person and true customer service still exists.