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August 27th, 2013
More parents focusing on ed-tech spending
Back-to-school spending lists include ed-tech devices
With back-to-school shopping trips and spending in full swing across the U.S., many parents are starting to invest in larger purchases–mainly ed-tech devices–along with notebooks, glue, and highlighters.
Fifty percent of parents are spending their money on “some type” of electronic item as part of their kids’ back-to-school lists, 13 percent plan on spending money to purchase a mobile phone, and 30 percent said they will purchase a laptop, desktop, or mini computer for their child.
Smart phones seem to rule spending lists this year, though, with 69 percent of parents who said they will purchase a mobile phone indicating that they will go directly for a smart phone. Fourteen percent of parents will purchase a mobile phone, but not a smart phone, for their child. Eleven percent anticipate spending money on both.
(Next page: An infographic outlining back-to-school spending)