My view is that the innovation required for textbooks is far beyond what most companies are doing, Forbes reports. In fact, I think most entrepreneurs (and their investors) are completely missing the boat here. Think about WHY people would ever change from a physical to an electronic textbook. In the consumer world, we had the technology to move physical books to digital books over 10 years ago. Why weren’t we reading books on our computers before 2007? One answer: the Kindle, and other similar portable e-readers (iPhone/iPad included). Moving books to digital was not the real value prop – the value proposition was having a lighter, handheld library on the go! Until that was possible, nobody wanted to read digital books…
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