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Press Release: SIIA Estimates $7.9 Billion US Market for PreK-12 Educational Software and Digital Content

Washington, D.C. (Jan. 8, 2014) – The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released its “2013 U.S. Education Technology Industry Market: PreK-12 Report.” The report values the overall PreK-12 non-hardware education technology market at $7.9 billion, compared to last year’s valuation of $7.76 billion.

“We are very happy that our third report continues to generate such great responses and participation from within the industry,” said SIIA Vice President of Education Karen Billings. “The results from this year’s survey are very encouraging and present a forward looking industry.”

Data in the report was collected directly from 122 service providers and publishers to show a supply-side view of the market not available through traditional customer data collection techniques. This report contains longitudinal data from the three years of the study and shows key trends within the industry.

The survey this year indicated significant growth in all content areas with the exception of a slight decrease in reading and English Language Arts. Testing and assessment was the largest single category, and with over 35% growth in the past year.

“The rapid growth of the testing and assessment market will slow, but remain an important area of investment in school districts and states. Digital assessments and interest in personalized learning contribute to this growing market,” said CS4Ed President John Richards, Ph.D., the principal author of the report. “The strong growth in content also shows that the print to digital transition is clearly in process in the educational technology market.”

For more information view the Executive Summary or the full report in the SIIA e-store.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 800 leading software and information companies. The SIIA Education Division serves and represents more than 200 member companies that provide software, digital content, and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities, and critical market information. For more information, visit www.siia.net/education.

About CS4Ed
Consulting Services for Education, Inc. (CS4Ed) provides business planning services, market research, product analysis and evaluation, and product development to publishers, technology developers, program managers, and educational organizations. CS4Ed’s senior staff combines academic quality with product development experience, and has experience in both K-20 education and the realities of publishing, project management, and research. For more information, visit www.cs4ed.com.

Media Contacts
• Laura Greenback, SIIA Communications, 202-789-4461, lgreenback@siia.net
• Saul Hafenbredl, C. Blohm & Associates, 608-216-7300 x25, saul@cblohm.com

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