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How to survive the next wave of technology extinction

Don’t mock the beleaguered Nook owner. That could have been you, the New York Times reports. Five years ago, when the nation’s largest chain of bookstores released an e-reader that it promised would best Amazon’s Kindle, could you blame the poor souls who bought in to Barnes & Noble’s vision of the future? In 2011, Consumer Reports proclaimed the Nook the best e-reader in the land, saying it surpassed the Kindle in just about every way. Well, that sounds pretty definitive, doesn’t it? No wonder your aunt bought you one for Christmas. Things haven’t played out well since. After failing to douse Amazon’s Kindle, Barnes & Noble has spent the last year refashioning its Nook strategy, and with its recent reductions in e-reader staff, the Nook’s end looks nigh. If you own a Nook, the fate of your books may now be up in the air. Sorry, you bet on the wrong horse…

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