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Press Release: BenQ Launches ‘BenQ Cares’ With Colorific Projector Upgrade
Program’s First Initiative Aims to Give Back to the Community Via Delivery of Accurate, Crisp, and Long-Lasting Projection Experiences
COSTA MESA, Calif. — March 31, 2014 — BenQ America Corp., the fastest growing display brand in North America(1) and the world’s No. 1 DLP(R) projector manufacturer, today announced the launch of its new “BenQ Cares” community outreach program. To kick off the campaign, the company is inviting those in need of a projector revamp, including consumers, businesses, schools, and organizations across the U.S., to enter BenQ’s Colorific(TM) Projector Upgrade for a chance to win a projector makeover worth up to $5,000. The upgrade is available to LCD projector owners looking to improve the imaging experience of their space.
“We’re launching the BenQ Cares initiative as a way to give back to the community,” said Lars Yoder, President at BenQ America Corp. “Our promise is to deliver color-accurate, crisp, and long-lasting projection solutions that are affordable and valued by our customers. BenQ Cares is a way to extend those benefits and deliver bold and beautiful big screen projection to a broader audience.”
Starting now, any consumer, educational institution, or business LCD projector owner can enter the BenQ Colorific Projector Upgrade by stating the brand and model of their current LCD projector while explaining why their device is in need of an image makeover. Finalists will be selected and then one lucky recipient will win the BenQ Colorific projector upgrade worth up to $5,000. Users can enter the upgrade by visiting BenQ’s Colorific website at info.BenQ.us/colorific. The deadline for submissions is April 25, and the recipient of the upgrade will be notified via email and announced on BenQ’s Facebook page on May 13.
To produce more than 1 billion life-like colors compared to only 16.7 million from most LCD projectors, BenQ’s Colorific DLP projectors combine up to seven different colors to create vibrant, true-to-life images, as opposed to the traditional three-color spectrum from LCD devices. The Colorific devices also deliver up to three times more contrast than similar top-selling LCD models for brighter, higher contrast viewing, as well as providing better picture quality over time since DLP displays do not experience light burn or color degradation after extended usage. As a result, home theater users, educators, and business professionals experience a lower total cost of ownership over the life of their projector, resulting in reductions in maintenance and replacement costs, while ensuring that image quality always remains the same.
For official BenQ Cares Colorific Upgrade rules, visit info.BenQ.us/colorific. More information on BenQ’s full line of Colorific projectors is available at www.BenQ.us.
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About BenQ America Corp.
The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the fastest growing projector brand in North America(1), the No. 1-selling DLP(R) projector brand worldwide, and the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific(TM) projectors, RevolutionEyes(TM) monitors, and flat-panel displays for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers.
More information is available at www.BenQ.us.
(1) Based upon Q4’13 Quarterly Projector Shipment and Forecast Report from PMA Research
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life,” BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare, and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier, and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.
About BenQ Group
The BenQ Group is a $20+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of “Bringing Enjoyment ‘N’ Quality to Life.”
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., and Raydium Semiconductor Corp.
All trademarks and registered trademarks mentioned herein are the property of their respective owners.
PR Link: www.ingearpr.com/BenQ/140331BenQ.doc