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Press Release: Kurzweil Educational Systems Rebrands Company with New Name, Logo, and Streamlined Product Set
New name and tagline align with commitment to using technology innovation to serve all learners and educators
DALLAS—Aug. 13, 2014 — Kurzweil Educational Systems®, a division of Cambium Learning® Group, Inc. (Nasdaq: ABCD), announced today that it will rebrand itself to reflect its continuing investment in state of the art innovative literacy software for all students. As Kurzweil Education™, the company will not only provide assistive technology solutions, but support all learners in their journey to gain academic success. The rebranding includes a new name, tagline, logo, and a tighter product portfolio through the recent divestment of the IntelliTools product line. The new company name combined with the new tagline, “Unlocking Potential,” is indicative of Kurzweil Education’s forward-thinking to help open the doors to learning, build students’ confidence, and boost academic achievement using technology-based tools.
“Our mission has always been to provide tools and resources that allow all learners to engage actively in authentic learning experiences in the ways that work best for them,” said John Campbell, CEO of Cambium Learning Group. “We continually hear from educators, students, and parents about the life-altering experience our products provide. This name change reflects our philosophy that anyone can succeed, whether they’re a student in primary, secondary, or postsecondary studies, or an adult in the workplace. Our tools enable real learning to happen and help unlock each learner’s unique potential.”
Kurzweil Education’s flagship product, Kurzweil 3000®-firefly®, is an award-winning reading, writing, and study skills software that enables struggling students, including those with learning differences such as dyslexia and English language learners, to read, understand, and demonstrate their knowledge. Kurzweil 3000-firefly helps learners meet rigorous standards and transforms struggle into success. Anchored in the principles of Universal Design for Learning (UDL), Kurzweil 3000-firefly is an easy, proven solution that ensures instruction and learning become personal—and meaningful progress becomes possible.
Kurzweil 1000™, the company’s product for the blind or visually impaired, is award-winning software that provides accessibility to print or electronic text. The software incorporates text-to-speech technology combined with communication and productivity tools to ease and enhance the reading, writing, and learning experience. Online books, magazines, dictionaries, and encyclopedias become available to empower all readers to pursue their interests.
For more information, visit www.kurzweiledu.com.
About Kurzweil Education
Kurzweil Education believes that great educational technology solves real problems. Our literacy and learning solutions offer learners a way up and a path forward. Their varying needs, their challenges and their potential to achieve drive us to excel. That’s why we continue to develop literacy-boosting solutions that directly enhance opportunities to learn and achieve. Using the principles of Universal Design for Learning, our products deliver content and tools that enable all learners to read, understand and demonstrate their learning using technology-based tools and resources. Kurzweil Education is a division of Cambium Learning Group, Inc., a leading educational solutions and services company committed to helping every student reach their full potential.