News

Barbie should break the geek ceiling

Chicago Tribune
December 2nd, 2014

barbie-techThe following editorial appeared in the Chicago Tribune on Saturday, Nov. 29:

Q:How many young women does it take to design and program a computer game?
A. None. Only boys know how to do that.

This, believe it or not, is the message to 4- and 5-year-old girls in the Barbie book, “I Can Be … a Computer Engineer.”

Written for beginning readers, the book tells the tale of a teen Barbie who is creating a computer game but crashes her laptop. She immediately gives up on the idea of solving the problem herself. Barbie also confesses to little sister Skipper that she can’t write software code. “I’ll need Steven’s and Brian’s help to turn it into a real game!” Barbie says.

(Next page: How some people are fixing what they call a wide-reaching challenge for girls in tech)