News

Disney donates $55M in apps, books

By Laura Devaney
December 19th, 2014

Disney Imagicademy apps and books will be donated through First Book over the next three years

book-appAt the White House Summit on Early Education, The Walt Disney Company announced a $55 million in apps and books through First Book, a nonprofit social enterprise that provides new books and educational materials to educators and programs serving children from low-income families.

The commitment is part of President Obama’s Invest in Us initiative, a challenge to business leaders, philanthropists, advocates, public officials and the public to build a better nation through high-quality early childhood programs for children from birth to age five.

The donation is part of Disney Publishing Worldwide’s launch of Disney Imagicademy, a new, innovative learning brand for families with children ages 3 to 8 designed to inspire a lifelong love of learning and creativity.

Disney Imagicademy offers parents a way to expose their children to fundamental educational concepts in a fun and uniquely Disney way, combining the Disney characters and stories families love, with a research-driven curriculum developed in conjunction with top academic and education experts.

(Next page: Details of the grant)