Chromebook sales see large boost in U.S.
Futuresource Consulting has published its annual strategic technology in education report, delivering a comprehensive view of the global education landscape.
“Total universe spending in the global education technology hardware market in 2015 increased 7 percent to $15 billion from 2014,” says Colin Messenger, senior analyst at Futuresource Consulting. “Growth has been strong, with an additional $4.5 billion being added since 2012.”
The products covered in the report represent the main ed-tech hardware used in classrooms across the world.
Choice of product can vary enormously, from the recent emergence of Chromebooks in the U.S., where personal computing is being driven by the move towards digital assessment and personalized learning.
In countries where front of class teaching prevails then display devices are having the most traction; such as the fast growth of interactive flat panels in China, interactive whiteboards in Spain, Italy and Russia and even to the rise of visualiser sales in Germany.
The Continued Rise of the Mobile PC
This increase of universe spending in education technology has been primarily driven by the uplift in the mobile PC market, which, at $10.1 billion, now accounts for 67 percent of total spending, up from 63 percent. Thailand, India, Mexico and Venezuela have all deployed significant projects.
Chromebooks were the biggest growth category within the personal computers segment, growing more than 42 percent ‘YoY’ in terms of revenue and generating more than $1.5 billion in 2015. The U.S. was the largest market for Chromebooks.
The Classroom Displays Category
In 2015, more than 2.5 million interactive displays were sold. The volume of interactive flat panels more than doubled. There is a proliferation of new models and new vendors entering the market. This is leading to increased competition, especially for interactive whiteboard vendors who have traditionally dominated the segment. The interactive projector market is expected to have continued growth over the next 3 years.
Technology in Education: Global Trends, Universe Spend and Market Outlook is available now from Futuresource Consulting.
The report includes the following products: mobile computing – notebooks, netbooks, Chromebooks and tablets; classroom displays – interactive whiteboard, interactive flat panel, interactive projectors, standard projectors, attachment devices, complementary devices – visualisers, lectern panels/pen displays, voice amplification, voting systems and slates/tablets.