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Articles by Nora Carr


One state’s plan to bring better internet to schools and homes

Since 2003, OneCommunity of Cleveland has been connecting and enabling public benefit organizations across the state like schools, government agencies, healthcare, museums, and libraries with next-generation fiber optics. And lately, they’re begun working with schools to identify private homes that lack sufficient bandwidth. Lev Gonick, chief executive, said OneCommunity was born out of the need to elevate Northeastern Ohio’s “Rust Belt” status by infusing the region with faster and more accessible Internet. “Northeast Ohio was looking for a roadmap to reinvent itself,” said Gonick, who at the time was vice president and chief information officer at Case Western Reserve University, one...

Stakeholder and Community Relations

Students’ ed-tech opinions might surprise you

Students are more thoughtful about technology use than many adults give them credit for Students see equity of access as a key ed-tech challenge for their schools, and…


The 3 trust questions to ask every ed tech vendor

Vendors need to answer these questions when establishing trust with administrators The educational technology procurement market is enormous: $13 billion is spent annually. Just last year a historic…

How to include the community when making key school decisions

How to include the community when making key school decisions

Technology tools and services are helping school leaders engage key audiences in new and important ways, from starting conversations with constituents via social media to participatory budget processes…

Smart phones require smart communication strategies

Smart phones require smart communication strategies

With as many as 49 percent of all U.S. adults using smart phones, according to Nielsen reports, it’s time to get smart about school communications as well.…

Social media trends should prompt a rethinking of school communications

Social media trends should prompt a rethinking of school communications

Websites are slowly taking a backseat to text messaging and micro-blogging tools like Twitter for breaking news, emergency messaging, and sharing other urgent information, writes award-winning eSN columnist…

Virtual schooling’s popularity challenges policy makers

Virtual schooling’s popularity challenges policy makers

With student enrollment increasing rapidly, virtual schooling is experiencing some growing pains. From high dropout rates to concerns about academic rigor, virtual schooling is generating a litany of…

How to engage parents online more effectively

How to engage parents online more effectively

Parenting is the toughest and most important role most adults will ever have. Yet, far too many feel ill equipped to handle the job. Others are simply too…

Using QR codes for school communications

Using QR codes for school communications

Quick Response (QR) codes—those black-and-white squares that look like a cross between supermarket bar codes and postage stamps—have real potential for school communications.…

Five tips for digital communication in the new year

Five tips for digital communication in the new year

With a new year approaching, it's a great opportunity to re-evaluate what’s working—and what’s not—in your classroom, school, or district communications program. Here are five tips to power…

FCC opens access to social media sites for e-Rate users

FCC opens access to social media sites for e-Rate users

Now that even the staid Federal Communications Commission (FCC) has loosened its tight rein on social media networks, it’s time for more educators to use these tools to…

A few tips can help educators tackle social media.

Ten tips for using social media in school communications

With social media networks now ubiquitous, it’s time to shift the debate from whether it’s a good idea for educators to use this new medium to how to…

School leaders must learn how to navigate the new digital news ecosystem.

How schools can get better media coverage in the digital news ecosystem

According to a new study by the Brookings Institution, Americans want more news coverage of their public schools. But to improve the media’s coverage of public education, school…

At least 34 states are making yet another wave of cuts to K-12 education.

How to fight back against devastating budget cuts

If educators are going to win back the hearts and minds of the public in support of public schools, they need to learn how to engage social media…

School officials need to do more to make parents aware of the stress that today’s teens and tweens face.

Recognizing the warning signs for teen bullying, suicide

Mainstream media outlets have coined a new term to describe the rash of student suicides committed in the wake of persistent school bullying and harassment: "bullycides."…

Nora, APR, Fellow PRSA, is chief of staff for Guilford County Schools in Greensboro, North Carolina, where she oversees governmental relations, internal and external communications, special events, media relations, community relations, GCSTV 2 and volunteers and partnerships. GCS is the third largest school district in North Carolina serving more than 71,000 students at 120 schools. With approximately 10,000 employees, the district’s mission is to graduate responsible citizens prepared to succeed in higher education or the career of their choice. A sought after speaker and consultant, Nora also serves as a contributing editor on communications for the American School Board Journal and as a monthly columnist on using technology to enhance school communications foreSchool News. Accredited in school public relations, Nora was inducted in 2008 into the Public Relations Society of America’s College of Fellows, an honor given to only 455 of the association’s 22,000 members.

Nora lives in Greensboro, NC, and enjoys reading, swimming, singing, and spending time with her family, including grandson Braden. She is currently pursuing her doctorate in educational administration at the University of North Carolina at Greensboro.

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Educator Resource Centers

Complete Classroom Management for Any Environment


Many solutions claim to be “multi-platform”, but with dedicated versions from Windows to ChromeOS, Android to iOS, Mac to Linux, all backed by a wealth of best practice…

K-12 Collaboration – Driving Student Success through Teamwork and Technology


Education in the 21st century is a team sport. Collaboration is no longer an elective but a requirement. Limited by time and available resources, collaborating effectively can be…

Creating 21st Century Learning Environments


A leader of one of the poorest school districts in the US, Dr. Darryl Adams is undaunted and tireless. His charge? Support 20,000 preK-12 learners-100% qualify…

Best Practices for Chromebook Adoption

Best Practices for Chromebook Adoption

Chromebooks—the lightweight laptops that run software from the Internet instead of a local hard drive—have skyrocketed in popularity within the last few years. In the second half of…

Navigating E-Rate


Our “Top 12 for K-12” will help you make a Wi-Fi decision when you are ready upgrade your network for the latest gadgets available in the classroom from…

A Network for Success


Is Your School District’s Network Prepared for 21st Century Digital Learning? Build and deploy a consistent network infrastructure that supports BYOD/1:1, Common Core and online testing, advanced multimedia…

Transforming Today’s Math Education


Math can be a challenging subject for many middle and high school students—and schools and districts often struggle to find ways to improve math proficiency while sustaining student…

Critical Thinking and Technology


The shift toward technology in education has been accelerated, and the vast array of digital tools now available to educators has had a significant impact on instruction.…

Literacy in the Classroom: How digital resources can engage students in learning and support literacy development


Being literate in today’s world means not only being able to process and interpret words but a wide variety of images, maps, diagrams, tables, and text features –…

Math Apps That Matter


Primal Math is an award winning team dedicated to helping young learners develop their natural abilities to do math. We strive to develop creativity and build the confidence… seo audit tool

New Interactive Curriculum for English Language Learners


Middlebury Interactive’s standards-based supplemental English language program focuses on academic English and literacy development for elementary and middle school students. The culturally inclusive curriculum engages students through a…