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Articles by NoraCarr
Stakeholder & Community Relations: Vigilante web sites challenge schools
“Riots at Tucson High,” “Weird stuff in Plano schools,” “Our caring (about themselves) administration and teachers’ union.” Ouch. Headlines like these are enough to make any school leader’s stomach churn.…
Stakeholder & Community Relations–Weave a narrative web and your site will catch attention
School web sites are packed with more information than ever before, but are they telling a story? If we really want to champion education on the web, we’re going to…
Stakeholder & Community Relations–Surviving scandal: Use the resources of the web
Imagine you’ve landed the public relations coup of a lifetime. The President of the United States–the leader of the free world–wants to visit one of your schools to praise your…
Stakeholder & Community Relations–Say it digitally: Use your web to honor and support your business partners
As you’ve read elsewhere in this issue, powerful partnerships are the key to building strong technology programs that bridge your schools with the larger community. As concern over equity grows,…
When reporters swarm, technology can soothe the sting
Paducah, Springfield, Edinboro . . . a grim roll call of violence and death in “safe” communities and schools. These places provide a warning that the unspeakable, the unthinkable, can…
To attract tech-wise teachers, savvy school leaders are turning to the internet
School leaders know that the classroom is where the proverbial rubber meets the road. In classrooms, great teaching makes great gains in learning possible. Faced…
Entice the press: Build a ‘media-friendly’ web site for your schools
Want to improve your district’s standing with the media? Here’s a startling concept: Try interviewing the reporters who cover your schools about what they value most in a web site‹and…
Add spice to your web site: Try slicing and dicing your audience
Looking for some fresh ideas to spice up your web site? “Content is King!” is a common web mantra, but how do we make…
Working the web to win at the polls
Lots of school leaders think of bond issues as a way to get technology, but only the innovative few have learned to use technology to help pass a…