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Articles by NoraCarr
How schools can get better media coverage in the digital news ecosystem
According to a new study by the Brookings Institution, Americans want more news coverage of their public schools. But to improve the media’s coverage of public education, school leaders must…
How to fight back against devastating budget cuts
If educators are going to win back the hearts and minds of the public in support of public schools, they need to learn how to engage social media networks successfully.…
Recognizing the warning signs for teen bullying, suicide
Mainstream media outlets have coined a new term to describe the rash of student suicides committed in the wake of persistent school bullying and harassment: "bullycides."…
Can eBooks help bridge achievement gaps?
As more traditional book content goes digital, educators are left wondering whether technology will make achievement gaps even wider—or whether electronic books might act as a bridge for students traditionally…
Demographic shifts require changes in school communication
Unprecedented demographic shifts in the U.S. are creating a communications gap between teachers, principals, and the students and families they serve, forcing educators to rethink their school communication strategies.…
How to avoid committing social media gaffes
With social media use nearly universal, school districts need to develop guidelines to help employees navigate this new terrain successfully. Here are some tips to avoid committing major social media…
How to tailor your school site for mobile web users
With smart-phone use exploding in the U.S., it’s only a matter of time before having a mobile web site becomes a necessary component of school communications. …
Web helps boost school supply drives
Teachers spend an average of $623 on school supplies each year, according to a study sponsored by OfficeMax. To help change that, OfficeMax has teamed up with Adopt-a-Classroom, which uses…
Parent video protesting state budget cuts goes viral
A video produced by parents at a California elementary school to protest state budget cuts has become an online sensation, offering several lessons in internet advocacy for school stakeholders.…
Teen’s suicide after repeated bullying sparks debate
A teen’s suicide in bucolic Western Massachusetts has resulted in several of her former classmates being charged with crimes ranging from disturbing a school assembly to civil-rights violations, harassment, and…