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Articles by NoraCarr
Use multiple news channels to reach ‘on-the-go’ consumers
School officials need to share information via a variety of media platforms in order to reach today’s “on-the-go” news consumers, a new study suggests.…
How school leaders can keep education in the news
A recent study from the Brookings Institution says education isn't getting its fair share of national news coverage--and isn't getting the right stories reported when it does. …
Technology helps bring district’s report alive
If your printing budget has been slashed as a result of budget cuts, you can still communicate effectively with parents and other key publics: Information that's contained in brochures, annual…
New media resolutions for a new school year
This is the year I'm going to figure out what to do with Twitter and Facebook from a school communications perspective. Last year, my district--Guilford County Schools (GCS) in Greensboro,…
Ten tips for boosting eCommunication
Award-winning eSchool News columnist Nora Carr offers 10 tips for boosting your eCQ (eCommunications Quotient) during the new school year. Key words: ecommunication, ecommunications quotient, tips, education, technology…
Communication is even more important during tough times
Times are tough. More students are homeless and hungry. More school employees are getting laid off. People who normally don't worry much about their personal finances are worried now. With…
Columbine’s lessons still sharp, a decade later
A decade after two students opened fire at Columbine High School in Jefferson County, Colo., killing 13 and injuring dozens more before turning the guns on themselves, the lessons in…
School, district web sites lag behind competitors
School web sites should lead the way when it comes to showcasing student work and sharing school news and information. …
Spurious story spurs anti-immigration rants
Trying to correct bad information online is like trying to kill a cockroach. No matter what you do, it just won't die.…
The wages of spin
The recent flap over former White House Press Secretary Scott McClellan's revelations that he lied to reporters and felt misled by the administration should serve as a cautionary tale for…