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Stakeholder and Community Relations
How to include the community when making key school decisions
Technology tools and services are helping school leaders engage key audiences in new and important ways, from starting conversations with constituents via social media to participatory budget processes that seek…
Smart phones require smart communication strategies
With as many as 49 percent of all U.S. adults using smart phones, according to Nielsen reports, it’s time to get smart about school communications as well.…
Social media trends should prompt a rethinking of school communications
Websites are slowly taking a backseat to text messaging and micro-blogging tools like Twitter for breaking news, emergency messaging, and sharing other urgent information, writes award-winning eSN columnist Nora Carr—and…
Virtual schooling’s popularity challenges policy makers
With student enrollment increasing rapidly, virtual schooling is experiencing some growing pains. From high dropout rates to concerns about academic rigor, virtual schooling is generating a litany of complaints and…
How to engage parents online more effectively
Parenting is the toughest and most important role most adults will ever have. Yet, far too many feel ill equipped to handle the job. Others are simply too busy making…
Using QR codes for school communications
Quick Response (QR) codes—those black-and-white squares that look like a cross between supermarket bar codes and postage stamps—have real potential for school communications.…
Five tips for digital communication in the new year
With a new year approaching, it's a great opportunity to re-evaluate what’s working—and what’s not—in your classroom, school, or district communications program. Here are five tips to power better communications…
FCC opens access to social media sites for e-Rate users
Now that even the staid Federal Communications Commission (FCC) has loosened its tight rein on social media networks, it’s time for more educators to use these tools to improve classroom…
Ten tips for using social media in school communications
With social media networks now ubiquitous, it’s time to shift the debate from whether it’s a good idea for educators to use this new medium to how to use it…
How schools can get better media coverage in the digital news ecosystem
According to a new study by the Brookings Institution, Americans want more news coverage of their public schools. But to improve the media’s coverage of public education, school leaders must…