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Stakeholder and Community Relations
How to fight back against devastating budget cuts
If educators are going to win back the hearts and minds of the public in support of public schools, they need to learn how to engage social media networks successfully.…
Recognizing the warning signs for teen bullying, suicide
Mainstream media outlets have coined a new term to describe the rash of student suicides committed in the wake of persistent school bullying and harassment: "bullycides."…
Can eBooks help bridge achievement gaps?
As more traditional book content goes digital, educators are left wondering whether technology will make achievement gaps even wider—or whether electronic books might act as a bridge for students traditionally…
Demographic shifts require changes in school communication
Unprecedented demographic shifts in the U.S. are creating a communications gap between teachers, principals, and the students and families they serve, forcing educators to rethink their school communication strategies.…
How to avoid committing social media gaffes
With social media use nearly universal, school districts need to develop guidelines to help employees navigate this new terrain successfully. Here are some tips to avoid committing major social media…
Inexperienced companies chase U.S. school funds
With the Obama administration pouring billions of dollars into its nationwide campaign to overhaul failing schools, dozens of companies with little or no experience are portraying themselves as school-turnaround experts…
Parent video protesting state budget cuts goes viral
A video produced by parents at a California elementary school to protest state budget cuts has become an online sensation, offering several lessons in internet advocacy for school stakeholders.…
Education groups rally support for EETT
Alarmed at what they see as a potential setback in federal support for education technology, several dozen state and national education groups and high-tech companies have sent letters to House…
Teen’s suicide after repeated bullying sparks debate
A teen’s suicide in bucolic Western Massachusetts has resulted in several of her former classmates being charged with crimes ranging from disturbing a school assembly to civil-rights violations, harassment, and…
Use multiple news channels to reach ‘on-the-go’ consumers
School officials need to share information via a variety of media platforms in order to reach today’s “on-the-go” news consumers, a new study suggests.…