Dear Partner,

Let's face it. School budgets are shrinking and the competition for ed-tech dollars is limited. We realize your marketing dollars are tight as well, so that's why I want to share with you numerous essential reasons you will want to be in the eSchool News' September Back-to-School issue.

In fact, if you have the budget for only one marketing effort this month, eSchool News, I will prove, should be your clear choice.

1) We are the number one publication among ed-tech school leaders. Our circulation boasts every single superintendent in America, representing the top ed-tech decision makers in the country. That's 100% penetration!

2) Qualified, Powerful Readership – Our qualified readers go deep. At the K-12 district level, you'll reach superintendents (every single one in the nation, as I just said!), assistant superintendents, MIS/IT directors, instructional technology directors, media specialists, curriculum directors, library service directors – an influential core reader group of eSchool News that controls 88% of the nation's annual K-12 tech budget.

We also have a large percentage of leading ed-tech decision makers at the K-12 building level (principal, technology coordinators, librarians, etc.), at the state level (state government officials), and at the junior and senior college level.

3) Lowest CPM in the Marketplace – Despite having better circulation than Education Week, Campus Technology, Technology & Learning, District Administration and others, eSchool News offers you the lowest cost-per-thousand (CPM) of any competitor in the field.

In short, eSchool News is the most reliable,
brand-building, and cost-efficient media buy
for the ed-tech vendor community.

Why do we have the audience you want? Because we consistently provide the award-winning editorial focus your target audience demands. Here's a sampling of our September issue's ed-tech driven editorial:

• eSN Special Emphasis: Professional Development: Strategies and solutions for delivering just-in-time training.
  
• eSN Special Feature: Parallel Computing: An emerging trend that could revolutionize computing.
  
• eSN Curricular Focus: Response to Intervention: How schools are using RTI to reach all students.

So if you need to make an impact on the actual purchasing decision makers for your products and services, then you want to put your marketing investment in the September issue of eSchool News.

Call today to reserve your spot in the September print issue of eSchool News.

Space Deadline: August 6, 2008
Materials Deadline: August 13, 2008

Cordially,

-- Gregg

Gregg W. Downey, Publisher
1-800-394-0115 x 107
gdowney@eschoolnews.com

P.S. Did you know that more than 51% of eSN readers say they've made a purchase as a direct result of READING AN AD in eSchool News? That's true clout. Let it work for you. Don't miss this September’s back-to-school issue. Call your account rep now!