To keep kids safer online, are educators making it easier to target advertising to their students?
Primary Topic Channel: Computer security
|
|
In the constant struggle to keep kids safer online, a new solution is emerging that enlists the help of schools in age-verification techniques to ensure that online predators are kept off child-friendly web sites. But some critics say this puts schools in a questionable role, because the information they provide can be used to target age-appropriate advertising to their students.
The solution in question, developed by an online protection service called eGuardian, is one of the latest attempts at "digital identification." eGuardian purports to block online predators from reaching children, making search engines and social-networking sites safer for students.
"We collect just the information we need to verify children by having the parents provide that information--parent's name, child's name, age, school, gender, and parent's signature," said Rod Zayas, eGuardian CEO. "Parents then ask the school to verify that information, so a trusted third party is telling us that the information is correct. This is the basis of our security. We pay schools for taking the time to verify the information. Web sites pay us to help them protect children, and by saying they are more secure, they are able to attract more parents [and therefore more] children. They can also offer child-centric services without fear of attracting predators."
eGuardian keeps this identifying information offline, so "there is no chance of tying an eGuardian ID to an individual," explained Zayas. He added that schools can use his company's service as a fundraiser by encouraging parents to participate. "If they do a fundraiser with eGuardian, 100 percent of the proceeds go to the schools," he said. "Schools can earn from $1,000 to $5,000, depending on the size of the school."
eGuardian recently presented its solution to the Internet Safety Technical Task Force, which was formed in January in response to an agreement between MySpace and 49 state attorneys general. The task force aims to identify effective strategies and technologies for creating a safer online environment for children and teens. (See "Harvard scholars to explore web safety.")
In eGuardian's presentation to the task force, the company described its revenues as coming primarily from technology partners that use the eGuardian protection system for commercial purposes.
Said the company: "Our goal is to enhance our partners' product offerings, thereby allowing them to charge more for this value-added service; we share in this additional incremental revenue. We collect a monthly fee between 25 cents and 50 cents per month per identity-verified member, based on volume. Alternately, for partners that do not charge access fees and [instead] rely on advertising, we also offer revenue-sharing models derived for this targeted advertising revenue. Our ability to provide identity [verification] allows for better targeted, and more appropriate, advertising to eGuardian-protected children, which has been positively received by the parents. Partners are able to charge more for the directed ads."
Don't forget to check out our Online highlights:
- Discover new resources that help school leaders strengthen their school district inside our new Superintendents Center.
Go to http://www.eschoolnews.com/news/superintendents-center/
- View this week's Student Video News Cast at www.eschoolnews.tv where you can also upload video too!
- Follow eSchool News on Twitter at http://twitter.com/eschoolnews
- Add our RSS feeds or our new widgets to any school web site. Go to http://www.eschoolnews.com/content-exchange-rss/
- Find the latest news in the current issue of eSchool News. Go to http://www.eschoolnews.com/current/
Computer Security
There is an answer to the dilmma posed in the article privacy is protected and the internet is a much safer place for children it is Safewaves iland5. After 18 months of development, a Unique, FREE and Safe alternative to Myspace and Facebook for children aged 5-18, called iLAND5.com. Our process is being characterized as the latest methodology for identity verification which requires the child’s school participation. We are starting to develop relationships with notable supporters and will locally be aired on Fox News 13 What’s Right with Tampa Bay. We currently have schools registered in 8 states and primarily focus on web marketing tools such as emails, newsletters, forums, webinars and blogs to reach our school and supporter audiences. Once registered we provide the school traditional marketing components like brochures, flyers, posters, graphics for press releases and school newsletters and unique to us our parent/student contract. We also encourage and provide the schools and PTA leaders resources to easily incorporate SafeWave™ branding into their own marketing elements. Our ability to offer iLAND5™ Free is entirely based upon on a model of sponsorship and advertising revenues. We would appreciate your help to bring SafeWave’s™ iLAND5™ to schools. We are very creative and driven by our mission to provide a safe and age appropriate internet experience for children. Schools can do something to protect children !
Posted By: safety, 2008-11-17 4:09 PM
|
You need to be registered at eSchoolnews.com to add your comments. If you do not have a username / password please register here ! Registration is very simple and will not take much time! |





Comment now.

Cyberbullying - Also An Issue
Good Morning, I recently read this article and another entitled “Schools must teach web safety” in the November/Deceember 08 edition of eSchool News. Internet safety is a criticval issue for parents and educators. We hear a lot about many of the potential online dangers facing our youth, but we tend to hear less about those dangers which young people pose to each other. With that as backdrop, I want to pass along the link to the cyberbullying curriculum which we here in Seattle are rolling out to help ensure online safety for all our students http://www.seattleschools.org/area/prevention/cbms.html The curriculum you find here is complete and useable. However, it is not done. Over the next few weeks, there will be even more wonderful student writing activities and home-school-classroom communications incorporated into it. As they are added, we will seamlessly change out the pages. We are also hoping to get some good feedback as people use the evaluation/feedback forms which are included on the web site with the materials. Even as we say that, we also know that this curriculum will never be really done. Things change too much and too fast for that. Internet safety and cyberbullying are not specifically “technology” problems. They are social-educational issues around the use of technologies. With this in mind, our development team included people with a combination of classroom, curriculum development, educational/instructional technology, bullying prevention and writing instruction backgrounds. The materials were designed to be incorporated into ongoing bullying prevention programs. However, the individual Lessons were created to be flexible enough shorter classroom meeting-type settings or to be used in longer classrooms periods. If they are used in longer classroom settings, they would also fit nicely into existing Technology, Health and Language Arts units. They can also be used as stand-alones within an Exploratory-type setting. Unlike many of the other materials which are available online, these Lessons were also designed 1) around our WA state standards, 2) by educators, 3) with teachers in mind: all the information and materials which a classroom teacher needs to present a Lesson are self-contained. Teachers who may think of themselves as less-than-tech-savvy will be able to use them as easily as high-end tech users. We are sharing and piloting these materials – and plan to incorporate feedback suggestions over the coming months. The work, thus far, has been funded by a grant from the Qwest Foundation with additional dollars made available through our SPS Prevention-Intervention programs. Along with the great curriculum materials, we also have educator and parent training materials available. Ideally, we’d also have funds to do some real, systematic roll-out training. We hope to be able to expand on this core from cyberbullying to a more complete internet safety curriculum. The plan is to ultimately have a 3-part set of materials - cybersafety, cybercitizenship and the cyberbullying - like those you see here. This will take time and resources. We have some folks who are interested in expanding on the current MS /JrH cyberbullying into both higher and lower grades. (I think that that may happen quite a bit. We can then take input, vet it, massage it, and coordinate all the look-and-feel.) In the meantime, we’ve also been doing a lot of training for adults – administrators, counselors, teachers and parents. A lot of it is awareness raising; there is also a lot of idea and resource sharing. Please feel free to share this information. If you have any questions, please let me know and, of course, any and all feedback will also be greatly appreciated. Thank you, Mike Carpe diem! http://www.seattleschools.org/area/prevention/cbms.html http://cyberbullying.seadesk.seattleschools.org 206-252-0799
Posted By: mdonlin, 2008-11-17 4:43 PM