Welcome to the New School Technology Solutions Center
(Formerly the Buyer’s Guide)
Frequently Asked Questions

What is a White Paper?
White papers are documents published by a company or, to describe products or technologies or to give best practices and case studies of the results from the product or technology usage. Your White Paper includes a 250 word description, 10 word tagline or mission, and link for decision makers to read the white paper. Thus driving traffic to your website.

What is a Product Showcase?
A Product Showcase introduces technology innovations and products. It’s a powerful marketing tool used to help key decision-makers and influencers justify implementing solutions. With a Product Showcase you get 250 word product description, 10 word tagline, 200x200 pixel image in .jpg or .gif format of product, and URL link to your website or specified landing page.

What are the materials needed for the Company Profile, White Papers, and Product showcases?
Company Profile includes company name, Address, numbers, eMail, URL, 300 words descriptions (keyword searchable), Logo (upload 135x135 gif or jpeg format), Key Personnel Contact Information: Title, Number, eMail, 5 relevant categories.
Post a White Paper: Title: 10 word tagline (longer titles are subject to editing), URL Link, Abstract: 250 words (maximum)

  • Content
    • The white paper must cover the topic identified by the title and abstract
    • The topic of the paper must be of relevance to the ed-tech community
  • Editorial Quality
    • The writing must be clear and understandable
    • Grammar and spelling must be correct
  • End user utility
    • There must be a balance between explaining the issue or problem faced and citing the benefits of your product or service
  • Post a Product Showcase: Title: 10 word tagline (longer titles are subject to editing), Upload product photo 200 x 200 pixel image in .gif or .jpg format, 250 word product description (keyword searchable).

    How do you I know someone has visited my listing and my website?
    We will send a monthly report to your administrative contact of the number of decision makers and influencers who visited your TSC Premium Listing. They will know how many viewed your listing and how many clicked onto your webpage.

    Contact Us Toll Free (800) 394-0115 ext.131
    Advertising Representatives

    Advertising Representative
    Lee Calloway (800) 394-0115 x131
    lCalloway@eschoolnews.com

    Publisher's Hotline
    Gregg Downey (800) 394-0115 x107
    gdowney@eschoolnews.com

    Business Opportunities Hotline
    Robert Morrow (800) 394-0115 x105
    rmorrow@eschoolnews.com

    IT Hotline
    Vince Carlson (800) 394-0115 x103
    vcarlson@eschoolnews.com

    Administration & Data Hotline
    Nancy Thrush (800) 394-0115 x110
    nthrush@eschoolnews.com

    Outside the U.S.
    1-301-913-0115 x199

    Fax
    301-913-0119

    General Information Email
    lcalloway@eschoolnews.com

    Mail
    eSchool News
    K-20 Technology Solutions Center
    7920 Norfolk Avenue, Ste 900
    Bethesda, MD 20814

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