Experts share tips on educational marketing strategies at Verizon Wireless.
On March 4, eSchool News hosted a webinar with Keith Krueger, CEO of the Consortium for School Networking (CoSN) and Traci Parrish, who focuses on educational marketing strategies at Verizon Wireless.
The goal of educational mobility is to create a 24/7 learning environment for students. “I think the world is changing, including the world at school,” Krueger said during his presentation. “The school network, frankly, just isn’t ready.”
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Krueger said there needs to be a new conversation about what mobility looks like and how it can help students, and who should have access. A CoSN initiative called Smart Education Networks by Design (SEND) is one way the organization hopes to help schools prepare their networks for the mobile revolution. The initiative will highlight new and future technologies, identify best practices in strategic design of networks for education, and develop vendor neutral resources and tools for school districts.
Parrish offered additional solutions to the network problem.
(Next page: Supporting school networks and connectivity)