Lots of school leaders think of bond issues as a way to get technology, but only the innovative few have learned to use technology to help pass a bond issue.

You've probably been using your school web site to communicate with your constituents in a general way. You've posted lunch schedules, announcements and events, and maybe even student achievements.

But have you been harnessing the interactivity, convenience, and immediacy of the web to market your schools? This is where you can really build on your technology investment.

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