Looking for some fresh ideas to spice up your web site?
"Content is King!" is a common web mantra, but how do we make sure that the information we post is relevant, timely, and truly "news you can use"?
Like good cooking, strategic communication on the web takes advanced planning and attention to detail. The key to creating savory web sites is to slice your audiences into wafer-thin segments and then develop your content accordingly.
"Segmenting" is dividing up your audience and their needs...