Want to improve your district's standing with the media? Here's a startling concept: Try interviewing the reporters who cover your schools about what they value most in a web site‹and then give it to them!

Sounds absurdly simple, but a even a quick review of school web sites across the country shows that few districts are taking full advantage of the web when dealing with the press.

Here're a few ideas to help get you started:

€ Make it easy to contact the


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