Some students and some colleges have no trouble finding each other. But for those harder to match, a new for-fee student registry is inviting kids (and their parents) to buy space on the internet to advertise high school students to colleges and universities.

Some college admissions officers wonder if students will be getting their money's worth.

Scholastic Registry, a company in Danbury, Conn., charges high school students $50 to advertise themselves to colleges and universities via online "application-like" profiles. The site claims to help students promote their qualifications to the...

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