An innovative South Carolina program to raise money for school computers by selling special license plates got a boost in September from an insurance software company.

Policy Management Systems Corp. said it and many of its workers would buy the $54 license plates that feature a big red apple logo. All the money goes to local school districts for computer purchases.

About 600 employee and company vehicles will add the special license plates in the coming weeks, raising more than $30,000 for the schools, said Larry Wilson, the company’s chairman, president, and chief executive. About 200 employees took part in the company’s first yearly “Plate Day” on Sept. 14, Wilson said.