School web sites are packed with more information than ever before, but are they telling a story? If we really want to champion education on the web, we're going to have touch people's hearts as well as their minds.
Great storytellers paint pictures that capture our imaginations and transport us into the lives of the characters they're describing. We feel what they feel. In schools, the central characters--the lead players--are the students. Yet they're noticeably absent from the web.
We bludgeon site visitors with district maps, superintendent messages, boring mission statements, and bland descriptions of our schools, yet ignore the most powerful