Electronic School, January 1999, p. A24
The school board chair of Montgomery County, Va., has found an innovative and creative way to communicate with his constituents: an electronic newsletter.
Nearly three years ago James Klagge assembled by hand a list of about 300 people’s E-mail addresses so he could send updates to them on his school board’s activities.
In doing so, he has found these great benefits that achieve powerful results:
- Keep people informed on current school board activity.
- Tell people his opinion on key issues.
- Get people’s opinions on important issues.
- Advocate community involvement in educational and other areas of government.
Klagge also shares some lessons he’s learned along the way:
- Use “blind carbon” addressing on such large group E-mails so that there isn’t a long list of E-mail addresses on each message you send out.
- Emphasize in your E-mail that the messages are not official documents of the school board, but rather just one member’s way of communicating with constituents.
- Honor people’s requests to be removed from the list, and assure them that you are using the list only for your own purposes.
- While E-mail is a good source of feedback, remember that not every constituent has E-mail access, so you’re only getting input from and sending information to a certain segment of the community.