"Riots at Tucson High," "Weird stuff in Plano schools," "Our caring (about themselves) administration and teachers' union." Ouch. Headlines like these are enough to make any school leader's stomach churn. Now, imagine having them splattered across the web, for your community--and the world--to see.
Welcome to digital advocacy, a brave new frontier featuring vigilante web sites, smear mail, and hot links to your favorite pseudo experts and CAVEs (Citizens Against Virtually Everything).
Posted by activist groups, renegade school board members, angry parents, and frustrated former employees, these "anti-sites" are growing exponentially on the web. Many are one-person, one-agenda operations. Some voice legitimate