If educators have a consistent gripe, it's that we don't recognize our schools or ourselves in the news coverage we receive.

We know that the vast majority of our schools are safe, well-managed, and high achieving. Yet each day we're bombarded with words and pictures to the contrary. Some fear--and they may be right--the unfettered nature of the web is only making the problem worse.

Getting the media's attention for the good things your schools are doing can be a challenge--after all, bad news and bad behavior sell.

If we're going to change our schools' image, it's up to us. It's not the


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