First of all, let me say that I'm a believer. I love what technology can do for communications.


Web casting, eReleases, fax broadcasting, one-to-one marketing, voice polls, and other "new media" can help savvy school leaders forge stronger relationships with the folks that matter most.


In today's "faster-is-better" world, technology can make or break your communications program. People expect instant response and 24-hour-a-day access. There's no way I could reach the people I need to reach--or more importantly, hear what they have to say--without my web site, database, fax machine, and eMail.


But some of the old rules still apply. Here's a case

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