“Ad*Access” is an easy sell


Duke University’s Ad*Access is a pilot project to make a selection of historical advertisements available for study and research over the web. The project, which includes more than 7,000 ads from U.S. and Canadian publications from 1911 to 1955, draws on part of a large collection of magazine and newspaper ads within Duke’s J. Walter Thompson Company Archives. Ads are grouped into the following categories: Beauty and Hygiene, Transportation, Radio, Television, and World War II. As the project’s organizers note, the ads reflect major developments, trends, and attitudes in American society and culture, and students can learn a great deal from their study.

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