As more and more schools seek to forge closer connections with parents and families, the web can be a powerful communications ally. Time-stressed parents appreciate the 24-hours-a-day, seven-days-a-week availability and convenience of the web. And, as the recent merger of Time Warner Cable and America Online shows, this "new" media is no longer the purview of the rich or the technologically elite.

Developing a family-friendly web site takes careful planning and special consideration, however. Here are some tips to keep in mind:

• Know your audience and design your site with their needs—and not the district administrative staff's


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