The advent of the internet changed the way vendors make money. Rather than the traditional approach of paying for software or services, internet service providers—such as Juno Online Services Inc. of New York and NetZero Inc. of Westlake Village, Calif.—gave away their services and make their money instead from various advertising deals. Sometimes, they are paid simply by the number of users who view the ads; other times, they get a percentage of any sales.

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