A proposal by the Charlotte-Mecklenburg School District in Charlotte, N.C., to fund a new technology school in part through corporate sponsorships is raising questions about the infiltration of commercialism into public education.

Corporations already have placed their names all over the sporting world by paying to give their name to stadiums and arenas. Now, school officials in Charlotte, N.C., are considering selling naming rights to classrooms and cafeterias.

Could the future hold


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