Surrounded by high school students committed to fighting tobacco use, Gov. Dirk Kempthorne launched a media campaign Nov. 28 aimed at reducing smoking in Idaho.

"According to the most recent health data available, roughly one out of five deaths in Idaho can be traced to a tobacco-related illness," Kempthorne said. "These ads are the first part of a campaign aimed at keeping Idahoans—especially our children—from starting to use tobacco in the first place, and to get those who are using it to stop."

Four ads started running in November and


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