Teachers today play a critical role in helping students improve their understanding of how popular media and marketing can manipulate them. In some states, critical-viewing skills are a required part of the curriculum.

Teachers are pressed to explain to students that not everything they see on television or read on the internet is true—and that the people putting out the information may have ulterior motives. It has been estimated that children see 3,000 commercial images each day—whether television ads, banner ads on the internet, or the designer logo on a friend's t-shirt.

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