Faced with communicating rapidly changing and fast breaking news—safety threats, snow closings, election results, and the like—schools need a flexible, easy-to use communication channel that's accessible to masses of people.

Three-hours-later newscasts, day-later memos, and month-later newsletters just aren't good enough any more. News is instantaneous, 24 hours a day, seven days a week. Today, you don't have to snooze to lose. A moment's hesitation will do just dandy.

As school leaders, we

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