Many schools are attracted to web-based fund-raising programs that have emerged in the past few years. These programs offer the lure of effortless fund-raising, as whoever wishes to support a particular school (parents, teachers, etc.) merely registers at a web site that has contractual commitments from retailers to rebate a certain percentage of each online purchase. However, many of these programs offer far less than their promoters promise in marketing literature.

One of the most


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