Some Arizona school districts have gone high-tech in their efforts to recruit top-notch teachers: They're using promotional CD-ROMs to lure prospects. Given the shortage of qualified teaching candidates faced by school districts nationwide, experts predict the strategy is sure to catch on in other areas of the country as well.

Deer Valley Unified School District in Deer Valley, Ariz., started placing promotional content on business card-sized compact discs about a year and a half ago, according to...

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