With more and more journalists turning to the web for research, story ideas, and "after-hours" access to critical information, increasing your investment in proactive, online media relations simply makes good sense.

According to Michael Lissauer, a senior executive with BusinessWire, 93 percent of all daily newspapers and magazines have a web site, while 21 percent of dailies and 25 percent of magazines allow their web sites to scoop their hard-copy editions.

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