The author asserts that administrators should not merely develop a technology plan and expect that it will be embraced and implemented. Rather, they need to undertake a major effort to "sell" many stakeholders on the merits of the plan. Here's a list of each of the primary stakeholder groups, with ideas on how to solicit needs and garner support for implementing a technology plan from each of them:

  1. Mid-level building administrators.
  2. They can propel or stop any project in their school. Often, it is valuable to seek support from them before presenting the plan to the superintendent, as

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