As anthrax fears multiply and the nation grapples with the grim reality of a long-term war against terrorism, school communicators are seeking ways to share late-breaking news and support teachers while soothing the shattered nerves of parents, students, and staff.

As in any crisis, fear and mistrust thrive in a vacuum. So the goal is to provide accurate, timely, and relevant information quickly, effectively, and on an ongoing basis. And, because what's relevant to one group may not be to another, communications need to be crafted to meet the needs of each target audience.


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