Administrators and teachers don’t need to become tech-wizards to make sure their schools’ web sites run as smoothly as possible. Placemark, a new product from Tom Snyder Productions, makes web sites simple to build and easy to manage.

Placemark aims to provide a less intimidating means of creating web content by taking away the need for complicated computer-speak (hypertext markup language, or HTML) and replacing it with pre-designed layouts and templates in a language that anyone can understand. One click of the mouse and the software’s ease of use becomes apparent: Teachers can add images to a site, post working...

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