When Ted Turner began "CNN Newsroom" for students in public schools nationwide, he didn't do it to make a profit.

But Turner no longer oversees CNN, and the program—now called "CNN Student News"— soon will air paid sponsorships.

The sponsorships are part of a renewed push by CNN parent company AOL Time Warner to profit from money-losing operations that are part of the corporation's Turner Learning unit. "CNN Student News" is broadcast at 4:30 a.m. for teachers in 18,000 schools to tape and use later for classroom instruction.


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